How could anyone ever think this was a good idea?

So many people had to approve this ad on some level and no one ever thought. “Whoa! Hold on, Should we be doing this?”

shortformblog:

In case you missed it: Pete Hoekstra’s racist Super Bowl ad

“We take your jobs”: We’re a couple days behind on this one (though, admittedly, hannahhorvath did tip us off), but seriously, how about this patently racist ad that aired during the Super Bowl in some markets? It hinges on a particular brand of racial paranoia (the woman in this ad is American, and has absorbed a lot of heat for taking part), itself born from a profound economic paranoia. And it gets worse — apparently the microsite for the video had some perceived-racist source code in it. Reaction to the ad has been strong. What do you think? source

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(Source: shortformblog)